Presentation is everything
DA—004
A month ago, I dropped a video on how designers should present their work—it took off instantly. And yeah, even without Instagram’s seal of approval, one thing remains true: never send flats. Seems obvious, right? You wouldn’t buy a suit without trying it on. Same goes for logos.
Now, I never expected to land gigs from Instagram. For two years, I’ve been sharing purely for the love of it. And back then? The offers were… let’s just say, “questionable” (both in output and budget).
But this time? Different story. Over 1,000 DMs. 200+ emails. People literally throwing money at me to do exactly what I did in that video.
Like I said before it blew up, and like I’m saying now—presentation is everything. Show the logo in action. Sell the vision. The hype just proves the point.
What you might have missed this month 👇
New tech flipped my mindset – from “Can I do this?” to “How far can I take it? 🤯
Still messing around with AI—turning my designs into hyper-realistic visuals.
“They pay me just for a logo” they say 🙅♂️
You’re not expected to create an entire branding identity on a logo-sized budget. However, it’s super important to upsell its potential. Show the client what their logo could actually look like in action—on merch, signage, socials, you name it.
Still think IT is gunning for my job? 😬
If you can picture it, it’s real.
“I only show one logo” they also say
Presenting just one logo feels like a gamble—it’s all or nothing. When you show multiple options, you’re not just proving you’re capable; you’re giving the client choices, building trust, and showing value for their investment. It’s easier for them to pick a direction when they feel like they’re part of the process. More options = better vibes, smoother decisions, and a stronger connection with your work 👌
2024 Graphic Designer Struggles Unwrapped
Wrapped by Spotify and unwrapped by me and @antonin.work – just here to wish you loads of great and meaningful projects, silly explorations, and some proper creative self-reflection in 2025. IYKYK 🥂
Tried to debunk the creative block myth in this reel… flopped.
Might need a full video to do it justice—stay tuned.
Maximalist typography class
Minimalism? Never really vibed with it. Felt like a safe space for those avoiding the chaos of complex design. My typography journey kicked off deep in the world of Victorian type—bold shadows, endless flourishes, and details so extra they took weeks to perfect.
If your brand isn’t animated in 2025, it’s invisible
Animation is blowing up! With attention spans getting shorter and people getting pickier, static content just isn’t hitting the same. But animated content? It’s dynamic, grabs attention, and tells your story in a way that actually sticks.
Too lazy to make my own mockups
If you want your design to actually stand out (instead of looking like it came from Page 1 of a mockup site) here’s a few tricks on how create bespoke mockups.
More things worth your time 👇
How a printer software went rogue and designed 8,000 unique EYE mag covers.
Blending manual + digital for some next-level type magic (watch from 10:35).
Once upon a time I used to present too many logos. Over time I learned to refine my process as I improved my craft. I share a limited selection of logos fitting what was previously discussed. It's much more efficient I have found. Especially, as you said, when the presentations show the potential of how the logo will live in different environments. Great post Anton!